Graphic Tees & Social Feeds: In Print We Trust's Marketing Strategy
The power of visuals in social media marketing!
In Print We Trust is an upcoming British-owned fashion brand founded in 2013. The brand is known for its fun and playful designs, particularly its signature baby tees. These tees feature a range of prints, from juicy fruits to vintage cameras; IPWT's design seamlessly combines vintage elements with a modern aesthetic.
As a result of its distinct designs, In Print We Trust has amassed an impressive collective following of over 250k+ followers on both TikTok and Instagram, and it's easy to see why.
In this article, I will break down the brand's marketing strategy and examine its target audience, social media tactics, and what drives its success.
Target Audience:
In Print We Trust's target audience is Gen Z (1997-2012), they strongly resonate with the brand for two main reasons.
Firstly, In Print We Trust demonstrates a commitment to being eco-friendly. The brand uses 100% sustainable cotton and eco-friendly ink in its manufacturing process. This value resonates with their audience, as numerous studies have highlighted that younger consumers are increasingly worried about the environmental impact of their shopping habits.
Despite the alignment with consumer values, their website offers limited information about their sustainability practices. IPWT could use this as a unique opportunity to strengthen customer loyalty by sharing behind-the-scenes details of their manufacturing process.
Secondly, the company's captivating visuals. Its colourful and vintage aesthetic appeals to Gen Z as there has been a resurgence in the demand for vintage-style clothing. Many trends prevalent in the 90s and 2000s have made a noticeable comeback, appearing prominently across modern culture.
Content Strategy:
Visuals are more important than ever in today's crowded marketplace when numerous brands compete for consumers' attention. Bearing this in mind, In Print We Trust leverages its colourful visuals when advertising on its social media platforms. High-resolution photographs and videos are regularly posted to its platforms, showcasing the variety of products it sells and how they can be styled.
High-quality imagery is critical in enhancing memorability and engagement with audiences. By combining this with trending songs in their TikTok videos and reel content, IPWT effectively boosts brand visibility. This tactic fosters a more personal connection with their target audience, making the experience more memorable.
Furthermore, IPWT utilises Pinterest's features, such as shoppable pins, to show their products to a broader audience, thus driving traffic to their website and ultimately increasing sales.
One potential way for In Print We Trust to improve its content strategy is by using interactive elements. For example, incorporating Instagram features like polls could provide valuable insights into customer preferences.
Platform Choice
In Print We Trust effectively uses Instagram and TikTok for advertising, taking advantage of each platform's unique strengths.
Instagram is ideal for showcasing the brand's designs, allowing for engaging interactions with its audience. In addition, TikTok's algorithmic targeting helps reach a broader customer base, tapping into its highly engaged community of over 500 million users. Through effectively utilising these platforms, In Print We Trust creatively advertises its products and connects with customers more effectively.
Engagement tactics:
One notable aspect of In Print We Trust's marketing strategy is its commitment to community-building. They respond quickly to comments and messages, which helps to cultivate customer trust and improve their brand reputation. Additionally, through sharing TikTok videos of customers wearing their products and showcasing these moments on their Instagram highlights, they strengthen customer loyalty. Furthermore, this tactic helps build a sense of community and connection, which is often missing from many clothing brands.
By collaborating with well-known social media personalities like Charli Damelio, IPWT reaches more potential customers and improves their credibility. The influence of marketing through social media influencers on younger generations is significant. In fact, it was recently discovered that consumers were 2.4 times more likely to view user-generated content as authentic than brand-created content.
Conclusion
In Print We Trust's strategy of leveraging influencer partnerships and encouraging user-generated content demonstrates a keen understanding of modern marketing dynamics. By tapping into the power of authentic, peer-driven content, they effectively build brand loyalty and trust among their target audience.
To explore In Print We Trust's latest designs and join their community, visit their Instagram @inprintwetrust or their website www.inprintwetrust.com.